Ensuring your online security during Covid-19

A lot of businesses already had plans and procedures in place to accommodate for home working, however for many it was quick learning, with systems needing updating and security protocols reviewed. If you are using your personal equipment at home

Does My Business Need Social Media?

Are you sat there wondering if your business needs to be on social media? Read on... Social media channels help you connect with your clients or customers and sunsequently increases awareness about your brand. Define what you want to get

Challenges of Social Media

Here I look at the challenges social media marketers face and how you can solve them efficiently. TIME No matter how much time you put into a social strategy, there is always a distraction. Are your deliverables clear? Organise specific time

Measuring Marketing

There has never been a better time to measure the impact of your marketing. On the flip side there has never been more of a chance of getting it wrong.   The data available from digital channels has led to

The Confusion Of A #Hashtag

The #hashtag symbol was once just an icon on our keypads which we rarely, if ever used.  The word hashtag has now been added to the oxford dictionary and the role it plays in digital marketing has grown rapidly.

Are you violating copyright laws?

Are you violating copyright laws? Using other peoples images can be tricky on social media channels.  How can you make sure you do not end up with questions to answer, or even a fine?